For Immediate Release
Tuesday, April 9, 2014

Reno, Nev. - As it prepares to open its new, world-class nightclub, LEX, this July, northern Nevada’s premier resort, Grand Sierra Resort and Casino (GSR), hired a skilled and accomplished trio of nightlife veterans to help establish the venue in the ranks of the country’s elite nightlife destinations in Las Vegas, Los Angeles, New York and Miami. Andrew Burgoyne, Benjamin Schwartz and Edward “Eddie” Josimov bring more than 40 years of experience in the hospitality, nightlife and food and beverage service industry with some of the most successful and recognized brands in the world. The team will oversee the marketing, operations and management of GSR’s latest and most notable addition, as well as several of its other nightlife and entertainment venues.

"We have made a commitment over the past several years to re-establish GSR as the region’s foremost resort destination for locals and visitors to northern Nevada, alike,” said Dan Uonites, general manager of GSR. “This not only includes significant investment in new and remodeled facilities, rooms and venues, but an ongoing effort to bring in the very best and most passionate professionals to help us provide an unrivaled and memorable experience to our guests and we are absolutely ecstatic to have these three talented individuals running such a high-profile segment of our property.”

Burgoyne, director of nightlife operations, is an East Coast native who has spent his career building and managing such well-known restaurants, nightclubs and bars as Tatou New York, Tatou Beverly Hills, Balboa Lounge in Los Angeles and Ivan Kane’s Forty Deuce in Las Vegas. In fact, under Burgoyne’s leadership, Forty Deuce was named one of America’s Top 100 Nightclubs shortly after its opening. Burgoyne also helped open the Cosmopolitan Las Vegas working as the director of bars and overseeing the city’s most recognized beverage program and a staff of more than 500 employees. Most recently, Burgoyne worked as the director of beverage at The Palms Casino Resort and MGM Grand Hotel & Casino. As GSR’s director of nightlife operations, Burgoyne will oversee all construction, hiring and operation of LEX, WET Ultra Lounge, the country bar at the William Hill Race and Sports Book and the Cantina.  

As GSR’s director of nightlife marketing, Schwartz will lead all communication and branding efforts around all of the resort’s nightlife venues. Schwartz started his career working with some of the entertainment industry’s top names while at the Agency for the Performing Arts in Beverly Hills, Calif.

He then went on to work for The Light Group, the nightlife industry’s most renowned management company, where he worked on premiere nightclubs including HAZE Nightclub, The Bank Nightclub, The Deuce Lounge and Gold Boutique Nightclub and Lounge. An entrepreneur at heart, Schwartz also owned and operated the Hospitality Marketing Group LLC, overseeing public relations and marketing efforts for Bay Area hot spots such as Straits Restaurant Group, Sino and SP2.

An expert in customer service and driving business, Josimov assumes the role of general manager for LEX. Josimov’s career has spanned leadership roles in numerous fine dining restaurants and bars all over the West Coast, including the highly-respected Mondrian Hotel in Los Angeles, BOA Steakhouse and Lounge, Revolution Lounge at The Mirage, Forty Deuce, and The Cosmopolitan’s Chandelier Bar, where he was responsible for overseeing the top mixology program. Additionally, under Josimov’s guidance, The Chandelier Bar won numerous awards from Esquire magazine and was also voted Best Bar in America.

As general manager, Josimov will be charged with ensuring a world-class experience for all LEX guests.With an adult, indoor pool, three full bars, 31 VIP tables and some of the top nightlife entertainment acts in the country, LEX is the pinnacle of the GSR’s more than $30 million transformation. And, with the opening of the nightclub scheduled for mid-July, GSR has promised an unforgettable debut with the nightlife entertainment equivalent to what is found in other premier nightlife destinations around the country.

Details and renderings for LEX can be seen here and, for the latest news and announcements, find LEX on Facebook, follow LEX on Twitter and Instagram or visit