RENO, Nev. (November 22, 2024) – Grand Sierra Resort and Casino (GSR) has announced their continued support of the University of Nevada women’s basketball program. This partnership underscores GSR’s commitment to elevating the program’s profile while celebrating the dedication and talents of its student-athletes.
“GSR is proud to once again financially support several Nevada women’s basketball players through our NIL program,” said Christopher Abraham, Chief Marketing Officer at Grand Sierra Resort. “We’re thrilled to see the team’s continued improvement in the ever-challenging national landscape.”
Building on the success of last year’s partnership with UNR women’s basketball, this expanded partnership reflects GSR’s deepened investment in the program. By creating dynamic content featuring select players, GSR will amplify the team’s visibility across the Reno-Tahoe area and inspire greater community pride and support.
This renewed commitment aligns with GSR’s broader investment in the region, which includes the ongoing $1 billion private capital improvements at the resort. At the heart of the plans is the construction of a new 10,000-seat, 300,000-square-foot arena with contemporary amenities, including suites and premium hospitality clubs that will serve as the home of the Wolf Pack men’s basketball team.
For more information, visit grandsierraresort.com.